Sensis! What a waste of time. Fancy dragging your sorry arses into the news and claiming that you are going to take Google on as the preferred search engine when you offer Australian only site searching. It's called the World Wide Web not the Xenophobic Narrow-minded Web.
This is a dumb idea and a waste of time... but, then... I suppose you were trying to attract users via television advertising (news-tainment in this case) so you have no real idea of what the internet is so you are probably trying to attract people who are similarly incapacitated.
Luke :))